Posted: 2025-10-15
Ahead of this Sunday’s rivalry game between Las Vegas and Kansas City, Travis Kelce proves that even haters can be converted in this new campaign launched by Accelerator Active Energy.
Part of its “Upgrade Your Energy” platform, the campaign video opens with a Raiders superfan confessing he’s said a lot of mean things about Travis over the years — never thinking he’d actually hear from Kelce himself. But one day, Travis slides into the Las Vegas superfan’s DMs and sends him a can of Accelerator Active Energy.
The fan admits he wanted to hate it, but after trying it, he “lowkey loved it” — saying he felt the energy without the crash even an hour later. The video ends with a playful twist as the camera pans over to reveal Travis and the Raiders fan sitting side-by-side on the couch, laughing and toasting their Accelerators.
The lighthearted campaign highlights Kelce’s signature charm and humor, showing that even his biggest rivals can’t resist a good vibe or a great energy drink.
“Working with Travis Kelce lets us lean into the fun side of the brand. When the content can make us laugh while delivering our message in a fresh way, we know it’s going to resonate with consumers too,” said Zach Schotz, VP Marketing at Accelerator Active Energy.
This campaign was brought to life by AI-first creative studio Dolsten & Co. who have been working with Accelerator for the last year.
“We know how passionate football fans are, especially when it comes to their rivalries, and sometimes that passion brings them into the DMs of players like Travis Kelce. But in this campaign, we wanted to show that no matter how fierce the rivalry, everyone deserves good energy,” said Simon Dolsten, Founder & CEO of Dolsten & Co.
The campaign is running across OLV, Instagram, TikTok and Facebook.
