‘Wicked’ American Girl Dolls Become 2025’s Hottest Holiday Collectibles, Fans Spending Thousands
This holiday season, the must-have toy isn’t just for kids—it’s putting a serious spell on adult shoppers’ wallets.
American Girl’s limited-edition “Tinge” Collector Series dolls— a glamorous Glinda and a green-skinned Elphaba—quietly launched on Sept. 22, just ahead of the blockbuster sequel Wicked: For Good, which hit U.S. theaters on Nov. 21.
But they didn’t stay on shelves for long. Both dolls quickly sold out online and in stores, prompting fans to rush to resale platforms, where listings for Elphaba now soar to nearly $1,000.
While children were the intended audience, it’s adults who are dominating the frenzy, showing off their prized dolls on TikTok.
User @katnisseverslay shared a clip twirling with her Glinda, captioning it: “My $300 hg [homegirl].” Meanwhile, @carladistefano30 carried her Elphaba from the kitchen to the backyard, joking: “How I spend my days after spending $300 on a green American Girl doll.”
Fans’ reactions range from awe to sticker shock: “She is sold out now, so I guess you have a true collector item,” wrote one viewer. Another admitted, “Imagine spending $800 for them and their pajamas, I definitely have a problem.”
Even the dolls’ sleepwear is driving prices up. Limited-edition PJ sets originally sold for $80—Elphaba’s violet to complement her green skin, Glinda’s bubblegum pink—but now fetch $295 for Elphaba’s set and $199 for Glinda’s on eBay.
Collectors are proudly sharing their hauls online, often with dramatic unboxing videos. One viewer wrote, “So real. I’ve been taking my Glinda everywhere,” while another said, “I am soooooo torn. I know $800 is CRAZY but oh my goodness I’m obsessed.”
Not all reactions are positive. Some users expressed sticker shock: “They’re cute … but not $300 cute,” one noted, and another added, “I can’t even afford rent, I don’t see how people are buying $300 American dolls.”
In 2025, the hottest holiday accessory isn’t a wand or a tiara—it’s disposable income. These limited-edition Wicked dolls may not cast spells, but they are certainly casting a magic trick on wallets everywhere.
