Brooklyn Beckham has re-sparked controversy with a new DoorDash advertisement for the Fifa World Cup 2026, in which he appears to reference his estrangement from his famous family.
In the first commercial, which launched on Monday, the eldest Beckham child told viewers: “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home. It’s a long story.”
The advert concluded with the caption: “It’s complicated. More soon.”
A follow-up video, which dropped on Wednesday, shows Brooklyn handing World Cup tickets to a DoorDash employee, stating: “These can go to someone…else. Hey, put them somewhere fun!”
The budding chef posted the clip on Instagram with the caption: “Asked @doordash to go drop my FIFA World Cup 2026 tickets for you guys… happy hunting.”
The long-running feud between Brooklyn Peltz Beckham and his parents, Sir David and Lady Victoria, has developed into a highly public breakdown in relations.
Tensions first surfaced around Brooklyn’s 2022 wedding to billionaire heiress Nicola Peltz, before erupting into open conflict in January 2026 when he published a lengthy six-page Instagram statement severing ties with his family.
PR crisis expert Lauren Beeching has condemned the advertisement as “tasteless,” telling LADbible she would have advised Brooklyn against participating.
“It’s such a strange choice when you sit with it because it contradicts everything he said,” Ms Beeching explained.
She highlighted the stark inconsistency with Brooklyn’s January statement, in which he wrote: “My wife and I do not want a life shaped by image, press or manipulation, all you want is peace, privacy and happiness for us and our future family.”
Social media users were also quick to share their thoughts on the advert in the comments.
One person wrote: “Why would anyone wonder why he’s not in a FIFA game? It’s not like anyone supporting England will miss him.”
“When you become a parent, then you will understand the pain,” said another.
A third added: “Nope. No one is wondering.”
Someone else penned: “You’re watching the World Cup because of your father and his last name.”
“So he profits from his family his whole life, and then he profits from feuding with them?’ asked another.
However, some viewers voiced their support for the media personality.
“So much hate on this post! We need more kindness,” one person wrote, while another echoed the sentiment, adding: “So many haters here. I think it’s snarky and fun. Brooklyn has been through a lot and it’s great to see he has a sense of humour.”
The advertisement’s timing has drawn particular attention, given recent events involving Brooklyn’s 14-year-old sister Harper.
Last Friday, photographers captured Harper outside Brooklyn’s Los Angeles home, attempting to deliver a letter, having come directly from Sir David Beckham’s Hollywood Walk of Fame ceremony, still wearing her pink outfit from the event.
Brooklyn was in New York at the time, and his representatives swiftly issued a statement claiming the moment was “choreographed for the cameras.”
Sources close to David and Victoria hit back, describing the accusation as “incredibly sad” and a “horrible accusation” levelled at “an innocent young girl who just desperately misses her brother.”
Brooklyn was notably absent from his father’s Walk of Fame celebration, which the rest of the family attended.
A DoorDash spokesperson said the company’s World Cup content “reflects the fun and frenzy that only this tournament can bring.”
GB News has reached out to Brooklyn for comment.
